My dear readers, luxury fans, advertising lover or just curious,

Welcome to my blog!

First let me introduce myself! i am Petronille, a cheerful and easy going girl, with the secret dream that one day i will open my own bakery (ok it is not so secret now). So you probably wonder why i didn’t write a blog about cupcakes? Well let me explain you!

Cooking is not my only passion, I am also a big fan of advertising. As a marketing student, I am often exposed to advertising, trying to understand the promotion strategy of the brands. I could notice that luxury industry responds to very particular advertising codes. That is why I have decided to dedicate my blog to it.

I will provide a weekly analyze of advertising in luxury brands. Sometimes just focusing on a publicity in particular and sometimes describing a whole trend.

This is my first blogging experience so i write without any pretension. I just want to share my opinion about a topic that i am passionate about. I just hope you will have a good time reading my articles! And please don’t hesitate if you don’t agree with my analysis.







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